About Jake Croman

Jake Croman is currently a graduate student at New York University. He recently graduated from the University of Michigan—Ann Arbor, where he was an American Culture major in the College of Literature, Science and the Arts.

Diversity: Unlocking the Key to Small Business Success

Workplace diversity isn't just a question of ethical consideration. It's so much more than that. Diversity increases revenue. It inspires greater innovation in the workplace. It engages employees, which not only leads to higher productivity rates, but cultivates an environment where employees are happier and more fulfilled. Companies should want diverse teams, rather than seeing [...]

By |2022-11-29T15:51:29+00:00November 29th, 2022|Uncategorized|Comments Off on Diversity: Unlocking the Key to Small Business Success

Why Leaders Should Invest in Their Own Professional Development

Business leaders will have a considerable number of challenges to overcome throughout the course of their careers, some of which will include dealing with the mistakes they make along the way. I wish the inevitability of mistakes in entrepreneurship was something that the business world was more transparent about, but it's something that gets swept [...]

By |2022-11-03T16:32:44+00:00November 3rd, 2022|Uncategorized|Comments Off on Why Leaders Should Invest in Their Own Professional Development

Working From Home? Set Your Home Office up for Success

The workforce has been through quite a transformation the last few years. Through these changes came one incremental shift that will arguably have the biggest impact on the business world: more flexible working conditions. Companies, some by choice and others by necessity, started giving their employees more say in how they work. Some opted to [...]

By |2022-10-06T15:03:53+00:00October 6th, 2022|Uncategorized|Comments Off on Working From Home? Set Your Home Office up for Success

Entrepreneurs Should Start Traveling More: Here’s Why

Traveling is a time to relax. It's a time to explore new parts of the world and make exciting new memories with your significant other, your friends, or your family — or yourself if you prefer to travel solo. Traveling is also an opportunity for personal growth because it opens up your mind to new [...]

By |2022-09-16T15:02:09+00:00September 16th, 2022|Uncategorized|Comments Off on Entrepreneurs Should Start Traveling More: Here’s Why

4 Skills That Set Millennial Entrepreneurs Apart

Millennials took their crown as the largest generation in the American workforce in 2016 and have kept that title ever since. By 2025, it's predicted that millennials will make up 75 percent of the global workforce. You might be wondering why this is worth pointing out. It's exciting to watch another generation start taking over, [...]

By |2022-09-16T14:55:19+00:00September 16th, 2022|Uncategorized|Comments Off on 4 Skills That Set Millennial Entrepreneurs Apart

8 Apps to Help You Beat Stress and Burnout After a Long Day

Do you constantly feel like you're running on low energy — exhausted at the end of the day, even if you didn't have that much going on? When you think of your job, is it with a lot of cynicism or negativity? Do you feel like you're not as productive as you used to be?  [...]

By |2022-07-29T14:13:47+00:00June 14th, 2022|Uncategorized|Comments Off on 8 Apps to Help You Beat Stress and Burnout After a Long Day

Outreach Is the Key to Your Charity’s Success

In order to successfully deliver on your nonprofit's mission, you need to develop a sound outreach strategy. What is your organization's involvement in your community? Who have you chosen to work with? How are you communicating your mission to ensure you're seeing the activity that will help your nonprofit grow? Communication plans are key to [...]

By |2022-07-29T14:16:21+00:00June 14th, 2022|Uncategorized|Comments Off on Outreach Is the Key to Your Charity’s Success

How to Use Big Data to Get to Know Your Customers Better

Experts are calling this era "The Age of the Customer." Instead of companies exclusively driving business decisions, they're letting customers into the decision-making process as well. As such, it's even more important for brands to understand how to leverage technology to better understand their target audiences. More specifically, it's critical that companies tap into big [...]

By |2022-07-29T14:17:03+00:00June 14th, 2022|Uncategorized|Comments Off on How to Use Big Data to Get to Know Your Customers Better

Digital Darwinism: The Technologies Small Businesses Need to Survive

The world is digitizing at a rapid pace. Some are calling this a technological revolution, and that's not just an endearing term to apply to all the incredible innovations we're witnessing come alive before our very eyes. It's truly the Fourth Industrial Revolution. And it's already here. I'm not sure why anyone would want to, [...]

By |2021-12-17T17:59:57+00:00December 17th, 2021|Uncategorized|Comments Off on Digital Darwinism: The Technologies Small Businesses Need to Survive

How is Virtual Reality Assisting Charity

Virtual reality immerses us into worlds vastly different from our own. In the process, it can help us understand other places and each other better than ever before. VR videos have an amazing power to communicate personal experiences and, steadily, charities are increasing their use of the emerging technology to drive engagement and donation campaigns. [...]

By |2021-02-25T20:54:38+00:00October 11th, 2019|Blog|Comments Off on How is Virtual Reality Assisting Charity